Raiders Sales and Marketing staff are innovative and flexible in their approach to developing packages.

Strategies that will generate the desired effect are developed in consultation with you. Previously, things like intimate dinner parties hosted by the Head Coach, players kicking company branded footballs into the crowd, or rewarding fans for doing a particular action have been used to drive patronage back to the sponsoring business or expose a business brand.

The Raiders are happy to enter into exclusive arrangements with appropriate businesses for both their football and licensed club operations. Currently, exclusive deals are in place with businesses
like Coca-Cola, Fosters Australia and BDF Leuko (Elastoplast) just to name a few, and a minimum commitment of $50,000 is required to secure ̀Exclusive Rights’.

Electronic signage extends 100m along the eastern sideline of Canberra Stadium in the prime TV arc.

The signage is highly visible with it’s LED screen offering you the capability to change* your message on a game by game basis which is extremely advantageous as you can advertise up and coming events or change promotions. (* Alterations to your message will attract a minimal fee).

The positioning of the sign gives exposure to the LIVE game day crowd, and is captured frequently on the weekly TV coverage. This new provision in Season 2009 is set to revolutionise on-field signage in the Canberra region.

In Season 2009 the Raiders are offering a company/business the opportunity to have a close working relationship with the Raiders Head Coach, David Furner.

A company/business will be provided with branding on the coach’s home and away shirt collar, this property receives extensive media coverage at game day, through team announcements, pre and post game interviews, press conferences and regular exposure from the coach’s box during a game.

Additionally, the sponsor will be provided with branding around the coach’s box at all 12-home games in Season 2009.

The Raider’s Cheerleaders (Raiderettes) are a squad of 12 females who take part in match days and in wider community promotions. Consisting of trained dancers and gymnasts the girls are eagerly anticipated by crowds on a week to week basis.

With one of the most successful junior development structures in the country, this property is far reaching and filled with plenty of opportunity for interested businesses.

Alignment can be made to the Raiders Junior Representative Teams, Development Squads, Canberra Region Junior Rugby League, School Programs and Coaching Clinics. The allocation of certain NRL based benefits also further enhances the value of this package.

In Season 2008 the Canberra Raiders developed a new partnership with the Canberra Institute of Technology (CIT) to produce Raiders TV. Over the course of season 2008 weekly new shows were updated to www.raiders.com.au along with video profiles of all your favourite Raiders players.

In Season 2009 Raiders TV will be filmed weekly, including filming at all home games at Canberra Stadium. The Raiders are offering a company/business the opportunity to align themselves with Raiders TV as the naming rights sponsors…..Raiders TV proudly brought to you by…’Company Name’.

Raiders home matches at Canberra Stadium are events in their own right and are sold as an exclusive promotional opportunity to businesses. Week long media advertisements leading into the game with a tag line saying “This weekends match brought to you by……..”, together with exclusive access rights to the stadium forecourt and playing arena at mutually agreed times allows a business to promote itself, a product or message. The Clubs mascot and cheerleaders are available to be utilised in any promotion and 40 general admission tickets are granted to your company also.

NRL rules determine that when the Raiders play at Canberra Stadium ball-boys must be provided by the hosting Club.

These on-field helpers are regularly caught on camera as they not only collect footballs, but also deliver the kicking tee to kickers who are taking a conversion.

Like the cheerleaders and ball-boys, Victor the Viking is a regular on match day and his funny antics make him a hit with not only the kids but adults as well. Parading both on the field of play and in the forecourt he is seen by many and occasionally gets exposure through the media. Away from the game, Victor is also asked to appear at community events from time to time.

Along the eastern sideline and behind the dead ball line of Canberra Stadium, within the prime TV arc, an opportunity exists to place toblerone bolsters in these areas. This signage receives enormous exposure through television and at game crowd. This property may be sold on an individual basis for $2,500 per unit or $20,000 for ten. Fees quoted include all production and delivery costs.

Traditional style billboards around the field perimeter fence that receive regular exposure from the main broadcasting camera. Only available to companies who make a minimum investment of $18,000 per
season with the club.

Traditional style billboards around the field perimeter fence that are not visible on the main camera angle during broadcasts but do get picked up on reverse angle replays. Only available to companies who make
a minimum investment of $12,000 per season with the club.

The Raiders regularly receive more than 30,000 unique visitors to www.raiders.com.au each month and produce a weekly electronic newsletter with team/club news and sponsors notices. This newsletter can be accessed at no charge and currently has a readership of over 5,000. The emergence of Raiders TV is significantly increasing in traffic to the Raiders website.

The Raiders are offering a company/business the opportunity to become the Naming Rights Sponsor of the club’s weekly Crusader Newsletter. The newsletter can be accessed through www.raiders.com.au at no charge and currently has a readership of over 5,000.