Canberra Raiders tragics and lovers of lime flavour alike are rejoicing at the news that Canberra Milk has released Raiders Lime for season 2014.
Following the successful relaunch of the iconic flavoured milk last year, Canberra Milk is officially launching the product again onWednesday the 19th of February at Exhibition Park ahead of this year’s Canberra Show.
They are also preparing for the season with a new television commercial, to be screened ahead of the Raiders first home game against the Titans on March 23rd.
“Last year, we wanted to have a bit of fun with the commercial, in keeping with the fun natureof the product,” said Kylie McCaffery, sponsorship and marketing manager at Canberra Milk.
“This year, with club legend Ricky Stuart at the reins, we are re-shooting a fresh commercial, and we promise that fun will be the theme again.”
Asked about what to expect from this year’s commercial, she did not give too much away, but she did say that it would be a tongue-in-cheek look at the process of making Raiders Lime, starring the new coach and a selected group of players.
“We are proud to continue our long standing and success partnership with our local Canberra Raiders,” she continued. “We had great success relaunching our iconic and unique Raiders Lime last year, and we are thrilled to be able to say its back again for another season.”
Canberra Milk will also be announcing their “You are Raiders Family” competition during the Raiders Lime launch. The competition will run in concert with The Canberra Show and will see one entrant winning a Canberra Raiders Family Membership pack by purchasing a Canberra Milk product at the show.