Following yesterday’s announcement of the Ken Behrens Milk Raiders jersey on Social Media, the Raiders and Canberra Milk have come up with a unique fundraising initiative to help young people in Canberra during the current ACT lockdown.
The Ken Behrens Milk jersey was an online sensation yesterday, with the club inundated with requests from members and fans on how they could get their hands on one of the jerseys.
As much as the Raiders and Canberra Milk would have loved to have worn the jerseys in a match, logistically it is just not possible, so instead, the club will develop a limited number of jerseys to sell with proceeds directed to local charity headspace, now supporting our region with 2 sites in both Canberra (Braddon) & Tuggeranong.
Headspace is a free or low-cost confidential service for young people between the ages of 12-25 years. They offer support for drug and alcohol use, mental, physical and sexual wellbeing.
18 Raiders jerseys will be developed, which will have the new look Ken Behrens Milk logo front and centre. These jerseys will be signed by the 17 players playing in tonight’s match and Coach Ricky Stuart. The jerseys will then be offered to 2021 Raiders members via www.raidersshop.com.au for $500 each to help raise money for headspace Canberra & Tuggeranong.
One additional signed Ken Behrens Milk jersey will be made available via auction via the club’s online auction partner www.allbids.com.au with the money raised being shared between headspace Canberra (Braddon) & Tuggeranong sites.
Details of the member sale and auction will be finalised in the coming days.
EGM of Bega Beverages, Darryn Wallace, said Canberra Milk was proud to see the wonderful community spirit shown during the current lockdown in the ACT and thanked everyone for getting behind the jersey concept.
“In tough times it’s great to see that people have been able to take a break from the lockdown to have a laugh and get behind the Ken Behrens Milk jersey,” Mr Wallace Said. “We’ve now got the opportunity to make a limited number of these jerseys a reality and help raise money for a wonderful cause in Headspace Canberra.”
Service Manager of headspace Canberra, Jen Ramirez, thanked Canberra Milk and the Raiders for their support and said “The money raised is a much appreciated addition to support the work of headspace Canberra & Tuggeranong in addressing the needs of young people in our communities.”
“We can’t thank Canberra Milk and the Raiders enough for helping us raise some money and awareness for our organisation,” Ms Ramirez said. “The lockdown has affected everyone in Canberra and our services provide invaluable support to young people who need assistance in a wide range of areas.”
Canberra Raiders Media & Digital Manager Ben Pollack said the Raiders were able to keep people entertained during the lockdown and that it was initiatives like this that made the club proud to be part of the local community.
“The club is in a fortunate position that they can still provide the on-field entertainment to our members and fans during the lockdown, and tonight they’ll be doing that when they take on the Sea Eagles in Brisbane,” Pollack said. “When Canberra Milk approached us earlier this week to come up with an idea to lift the spirits of the people of Canberra, we were excited to be a part of it.
“Ken Behrens has become the symbol of solidarity and community spirit during this lockdown, and the Raiders along with Canberra milk are proud to be able to turn some social media fun into a genuine avenue to support a worthwhile cause.”