Re-worked partnership for Community benefit #UpTheMilk
The Canberra Raiders are pleased to announce that foundation sponsor, Canberra Milk, has agreed to reconfigure their partnership agreement with the Club so that two of the regions most iconic brands will be front and centre during season 2021.
Following the recent announcement that Huawei was vacating the front of jersey position on the Raiders jersey in 2021, and given the short time frame between the current season and next to secure a new Principal Sponsor, personnel have re-negotiated a new agreement that will see the Canberra Milk brand return to the front of Raiders jersey in what is a milestone year.
Managing Director of Capitol Chilled Foods Australia, Steve Ness explained the attraction of moving back to the Canberra Milk brand on front of jersey for the next 12 months, “The Milk Authority of the ACT was established in 1971 so next year is our 50th anniversary, what better way to celebrate this than by returning our flagship brand Canberra Milk to the front of jersey of Canberra’s premier sporting team”.
It is highly likely that the Raiders will secure a new Principal Sponsor for season 2022 onwards, with negotiations with interested parties already taking place, however Raiders CEO Don Furner expressed his gratitude to Canberra Milk so that the Club could move forward quickly with next season planning, in particular the Club’s 2021 retail program which rolls out in the next couple of months ahead of the Christmas trade period. “Since 1982 we have enjoyed a solid partnership with Canberra Milk which at all times has been based on mutual benefit, I have no doubt the 2021 jerseys and training apparel are going to be very well received by our members and fans”.
Beyond season 2021, Capitol Chilled Foods Australia will determine which of their brands will be exposed on the jersey and training apparel sleeve.
Ricky Stuart, Canberra Raiders Head Coach said:
“Next seasons apparel range is superb, when I heard about the discussions taking place and saw the garment artwork featuring the Canberra Milk logo, it brought a smile to my face. It brings back some great memories”.
During almost four decades of association with the Canberra Raiders, Capitol Chilled Foods Australia have exposed three prominent brands on the Club’s playing strip – Bega Cheese, Canberra Milk and Dare Iced Coffee.